Toyota Saudi championship

The Toyota Saudi Championship design presents a bold, modern, and contemporary visual experience that unifies the entire event environment—from the main stage and scenic backdrops to reception areas, entrance tunnels, and the winners’ lobby. The concept is driven by a strong architectural and scenographic language that reflects Toyota’s dynamic identity and performance-oriented spirit.

Neon red lighting forms the core of the design, creating a powerful visual rhythm that guides visitors through the event journey while reinforcing brand recognition. Clean geometries, sharp lines, and immersive lighting effects combine to produce a high-energy atmosphere suited to a world-class championship. The result is a cohesive, futuristic event design that elevates the spectator experience while placing Toyota’s identity at the center of every space.